Bridal Brand Floravere Designed a Red Wedding Dress Inspired by 'Crazy Rich Asians'

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Crazy Rich Asians marks a pretty huge moment in Hollywood. It’s the first major film to feature a predominantly Asian cast in nearly 25 years (since 1993’s The Joy Luck Club). In the weeks leading up to its release, people have been rallying on social media to ensure it’s a box office success. The excitement surrounding the movie is extending to other industries too: Bridal brand Floravere announced it had designed a red wedding gown inspired by Crazy Rich Asians.

Named the R. Chu (after Rachel Chu, the lead character of Crazy Rich Asians), Floravere’s dress is crafted from silk mikado in a vibrant shade of red that, in traditional East Asian culture, represents good fortune and happiness, and is often worn at weddings.

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PHOTO: Courtesy of Floravere

The R. Chu is cut with a plunging V-neck in the front and an even deeper V in the back, with a slightly high-low hemline. Perhaps best of all is the fact that the gown has built-in pockets—a must for brides, since carrying your phone in your hand as you walk down the aisle would be…frowned upon. Even the hard-to-please Eleanor Sung-Young would approve.

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PHOTO: Courtesy of Floravere

“The design was inspired by the stories and requests we commonly hear from our brides incorporating traditions and elements of another culture into their wedding,” Denise Jin and Molly Kang, Floravere’s “proud Asian American” cofounders, said in a joint statement. “The result is a gown we’d describe as distinctly Asian American and a chic, modern nod to tradition.”

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PHOTO: Courtesy of Floravere

The R. Chu is available for purchase now, in sizes 0 to 30W, for $2,250.

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PHOTO: Courtesy of Floravere

Related Stories:

I Tried to Make Myself Seem Less Asian My Whole Life. Then I Saw Crazy Rich Asians.

Awkwafina Was Making $9 an Hour at a Bodega—Now She’s Starring in Crazy Rich Asians

Some Critics Say the Biracial Actors in Crazy Rich Asians Aren’t Asian Enough—But I Call Bullshit



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